PRIVACY POLICY

Version 1

Effective January 1, 2014

Hello Parent knows that you care about how your personal information is used and shared, and we appreciate your trust that we will handle your personal information carefully and sensibly. This Privacy Policy describes how the internet website owned and operated by Lolihops, LLC, a Kentucky limited liability company doing business as Hello Parent (the "Company") and located at www.helloparent.com (the "Site") collects and uses your personal information in connection with the services we offer through the Site (the "Services"). By visiting the Site, you accept the practices described in this Privacy Policy. At Hello Parent, maintaining our users' privacy and security is always a priority. To this end, we regularly re-evaluate our privacy and security policies and adapt them as necessary to deal with new challenges.

Your Personal Information

While you can visit the Site without providing any Personal Information, you must submit certain information in order to plan events or playdates through the Site. Specifically, you will be required to provide your name and email address in order to post content to the Site ("Personal Information"). Please be aware that all submissions will be reviewed by the Company before being posted to ensure their content is appropriate.

The Company will not sell or rent your Personal Information to anyone. Your Personal Information will only be used:

To make the Services available to you;

To allow you to interact with other users via the Site;

To process your transactions;

To analyze your use of the Site and improve the Services;

To deliver communications to you relevant to your use of the Site;

To fulfill your requests for products and services;

To enforce the Company's Terms and Conditions of Use; and

As otherwise set out in this Privacy Policy.

Your Personal Information will only be made available publicly if you choose to submit stories or comments for posting on the Site. By submitting content for posting on the Site, you consent to the use of your Personal Information in conjunction with such posting.

Additionally, the Company may share your Personal if it is required to do so by law, or if it believes that doing so is necessary in order to comply with the law or with legal processes served on the Company, cooperate with law enforcement agencies, or otherwise protect its legal rights. In the event the Company becomes involved in a merger, acquisition, or any form of sale of substantially all or all of its assets (a "Transfer"), it reserves the right to transfer Personal Information to a third party in connection with any such Transfer. Should a Transfer occur, the Company will use its best efforts to ensure the resulting entity will follow the provisions set forth in this Privacy Policy to the extent required by applicable law. The Company will also require that you receive prior notice if your Personal Information could be used in a manner that would violate the terms of this Privacy Policy.

Links to Other Sites

This Privacy Policy applies to the Site and the Services only. The Site may include links to other websites whose privacy practices may differ from those of the Company. If you choose to use the products or services found on these other sites, disclose information to those providers, or grant them permission to collect information about you, then their use of your Personal Information is governed by their privacy practices. You should evaluate the practices of other websites linked to this Site before deciding to use their products or services. The Company's Privacy Policy does not apply to information you may submit to other websites, and is not responsible for their privacy practices. The Company may present links in a format that enables it to track whether the links have been followed and whether any action has been taken on third party websites. This information is used only to improve the quality of the Services and to customize the content of the Services.

Posting Content to the Site

Certain areas of the Site allow users to post events and comments which can be seen by other users. If you post any content to the Site, any information submitted can be read, collected or used by other users and can possibly by used to send unsolicited messages to you. The Company is not responsible for the Personal Information you voluntarily choose to post to the Site. The Company also retains the discretion to choose whether to post events and comments submitted by users to the Site, or to take down such events and comments, when it determines that the content of the submission is not appropriate for the Site.

1.Use of Your Personal Information Upon the Termination of Your Relationship _ with the Company

In the event you should terminate your use of the Services, your Personal Information will be permanently expunged from the Company's primary production servers. However, portions of your Personal Information may remain on a backup server or other media. The Company maintains these backups to ensure its continued ability to provide you with the Services and to protect against any malfunction or damage to its servers.

Information Automatically Collected by the Site

Our servers may automatically collect certain aggregated, non-personally identifying information, such as your computer's IP address, the number of users clicking on a particular link or service, the type of browser in use, and the pages viewed, when you visit the Site. This information is used to understand how visitors navigate the Site in order to enhance your experience when using the Site. We do not link this information to any information that may personally identify you.

The Company will not make any aggregated or anonymous data derived from or incorporating your Personal Information available to any third party, whether for advertising, marketing research, or other purposes.

Email Communications

After providing your Personal Information, you may receive periodic emails from the Company notifying you of certain products or services which may benefit you, providing general news and alerts, promoting the products or services of the Company or other third parties, or requesting or providing other information. Users have the ability to opt-out of receiving these email communications by following the instructions provided in the email communications. Opting-out of receiving these email communications in this manner will not affect the transmission of emails from the Company related to content you submit to post or merchandise you purchase.

Cookies

A cookie is a small text file that a website can place on your computer's hard drive in order to collect information about your activities on the site or to make it easier for you to use certain site functions. The cookie transmits this information back to the site's computer. Many users do not realize that cookies are being placed on their computers when they visit a website. If you want to know when this is happening, or if you want to prevent it from happening, you can set your internet browser to warn you when a website attempts to place a cookie on your computer. The Company does use cookies to manage a visitor's use of the Site and to analyze in the aggregate the manner in which visitors use the Site. The sole purpose of the Company's use of cookies is to increase the functionality of the Site and to make the Site as useful as possible for users. No Personal Information shall be gathered or stored in cookies when a user visits the Site.

Security

All such information transmitted by the Company, as well as all Personal Information stored on the Site, is protected by industry standard SSL encryption, which enables applications to communicate in a way that is designed to prevent eavesdropping, tampering and message forgery. As additional security, the Company also uses McAfee's Secure Site™ software to monitor the Site on a daily basis in order to protect against common security infiltration efforts.

It is important to understand that the security precautions taken by the Company apply only to the Site, and that the Company exercises no control over how your information is stored or maintained by third party sites. Also be aware that, while all appropriate measures are taken by the Company to ensure the safety and security of the information you submit via the Site, no guarantee can be made that information transmitted via the Internet will be entirely secure. Caution should always be used when submitting personal information online. The Company takes commercially reasonable steps to provide security for your information once it has received it.

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. If the Privacy Policy is changed in any manner that affects the personally identifying information the Company has collected through the Site, those changes will be posted and you will be advised of any choices you may have as a result of those changes. The Company will also post a notice on the Site's homepage informing users that the Privacy Policy has been amended. Each version of this Privacy Policy will be identified at the top by its effective date. All changes shall be effective immediately upon posting to the Site.

How to Contact Us

If you have any questions or comments about this Privacy Policy, please contact us by email at info@helloparent.com, or write to us at the following address: P.O. Box 43085, Cincinnati, OH 45243. If you encounter technical difficulties while using the Site, please contact our Webmaster at info@helloparent.com.

If you submit Personal Information to us when sending questions or comments about this Privacy Policy or the Site, we will use that information to respond to your correspondence, but will not share it with any third party without your express permission.